“In the hands of accomplished players, they will find the ICON Irons offer an unmatched combination of performance, feel and eye appeal as compared to any muscle back blade on the market. We think the new ICON Irons would be something he would be proud of” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Ben Hogan always had exceptionally high standards … especially for his blade iron designs. Better yet, given the company’s innovative Direct-To-Consumer business model which minimizes operational costs and completely eliminates retail mark-up, ICON irons will be sold at and for $770 (chrome) and $800 (black) for a 7-piece set … far less than the price of many competitive blades in the market today sold through traditional retail stores. Hogan’s design philosophies.ĭeveloped for better players accomplished at working the ball, the ICON Irons combine traditional styling with modern performance. Nearly seven decades after Ben Hogan, the man renowned for the greatest swing in golf, founded his equipment brand, Ben Hogan Golf Equipment Company (BHGEC) has launched the ICON Irons, a set of forged muscle-back blades featuring many of Mr.
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